01
Like for like, not vibes
A competitor is analysed with the same measures as your own brand, so the comparison is between two profiles rather than between a profile and an impression.
Competitor analysis
Read their account the way you read your own
Most competitor research is a folder of screenshots that nobody opens twice. Nayavo runs the same analysis on a competitor that it runs on you, so the comparison is between two things measured the same way.
- Any public account
- Same measures as your own brand
- Cadence, palette, tone, formats
- Feeds your own planning
What you get
what Nayavo does · not what it achieved02
Cadence is the useful number
How often a competitor posts, and in what mix of formats, is usually more actionable than what any single post said.
03
It runs on public accounts
No connection or permission is needed from the other side, which is what makes this usable at all.
04
The result feeds the plan
What you learn sits in the same studio as the calendar you are about to build, rather than in a deck nobody reopens.
05
Useful in a pitch, not just a review
Agencies can analyse a prospect and the people they compete with, and bring both to the first conversation.
06
Re-run it when the market moves
A competitor who changes how they post can be analysed again, so the picture does not quietly age.
Built for your role
The same studio, set up differently depending on who is using it.
Role 01
Agencies pitching
You want to walk in already knowing the category.
- Analyse the prospect and their competitors
- Open with evidence rather than a template deck
- Share the result as a link
Role 02
Brand and marketing managers
You are asked how you compare and you are guessing.
- Compare cadence and format mix directly
- See where your palette and tone actually sit
- Re-run after a competitor rebrands
Role 03
Founders
You watch two or three rivals and form impressions rather than a view.
- Measure instead of scrolling
- Feed what you find into the next month
- Start on the 7-day free trial
Role 04
Social and content leads
You need a reason for the plan you are proposing.
- Bring a measured comparison to the planning meeting
- Justify a cadence change with the category picture
- Keep the analysis next to the calendar
Questions
What does competitor analysis look at?
The same things as a brand analysis: tone, colour palette, posting cadence and the mix of formats, read from a public Instagram account.
Do I need access to their account?
No. The analysis runs on a public account, so no permission or connection is required from the other side.
How is this different from analysing my own brand?
It is the same analysis. That is the point — the comparison is only meaningful if both sides are measured the same way.
Can I use this to win new business?
Agencies commonly analyse a prospect alongside their competitors and bring both to the first conversation.
Can I re-run it later?
Yes, as often as you need. A competitor that changes how it posts can be analysed again.
Keep reading
Try it on your own account.
Seven days free on every plan. The brand analysis runs on the account you already have, so you can judge it against something real.