01
The profile comes from evidence, not a questionnaire
Tone, colour palette, posting cadence and format mix are analysed from the account itself, so the brand profile describes what you actually do.
Brand analysis
Read the account before writing for it
Most content tools start by asking you to describe your brand. Nayavo starts by reading it: the account you already have tells you the palette, the cadence, the formats and the tone more honestly than a form does.
- Built from a public Instagram account
- Palette, tone, cadence and formats
- Feeds every draft afterwards
- Works on prospects too
What you get
what Nayavo does · not what it achieved02
Everything downstream uses it
The profile is what drafts, calendars and reels are generated against, which is why the analysis runs first rather than as a report you read once.
03
Consistency becomes visible
Seeing cadence and palette measured makes the gap between the brand you describe and the brand you post obvious.
04
It works on accounts you do not own
The same analysis runs on a prospect's public account, which turns it into a new-business tool as well as an onboarding step.
05
A profile per brand
Agencies and multi-location businesses hold a separate analysis per brand, so nothing bleeds between clients.
06
Re-run it as the brand moves
A brand that changes how it posts can be analysed again, so the profile does not quietly go stale.
Built for your role
The same studio, set up differently depending on who is using it.
Role 01
Agencies onboarding a client
You need to sound like the client by the first week, not the third month.
- Build the brand profile from their existing account
- Draft against it from day one
- Hold a separate profile per client
Role 02
Agencies pitching new business
A pitch that shows you have read their account beats one that has not.
- Run the analysis on a prospect's public account
- Share the result as a link
- Open the conversation with evidence
Role 03
Brand and marketing managers
You suspect the feed has drifted but cannot point at it.
- See cadence, palette and format mix measured
- Give a growing team one profile to write against
- Re-run the analysis after a rebrand
Role 04
Founders
The brand lives in your head and nobody else can draft in your voice.
- Turn the account into a profile others can use
- Keep the voice stable as you delegate
- Start on the 7-day free trial
Questions
What does the brand analysis actually look at?
A public Instagram account — its tone, colour palette, posting cadence and the mix of formats it uses — and turns that into a brand profile.
Do I need to connect the account to analyse it?
The analysis runs on a public account, which is what makes it usable on prospects as well as on brands you already manage.
What is the profile used for afterwards?
It is what drafts, proposed calendars and generated reels are built against, so content matches the brand rather than a generic template.
Can I analyse a competitor or a prospect?
Yes, any public account. Agencies commonly use it to open a new-business conversation with a report about the prospect's own feed.
Can I re-run it later?
Yes. A brand that has changed how it posts can be analysed again so the profile stays current.
Keep reading
Try it on your own account.
Seven days free on every plan. The brand analysis runs on the account you already have, so you can judge it against something real.