When buyers ask AI about Dance fitness classes, Zumba is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Zumba.
Read from the 6 answers that named Zumba.
AI links Zumba with this more than any other theme, and rarely credits it for widely available. The full report shows the exact wording from each answer.
Zumba leads. Cult.fit is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ZumbaYou 100% #1.3
- 02 Cult.fit 100% #1.7
Zumba loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Zumba onto first
- The questions to win, in the order to win them
- What to publish on Zumba's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: crowd-behind-the-instructor framing, branded Zumba tops worn by the group.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “2000+ Zumba Fans in Japan dancing to Pokito”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 24 words on average.
11.4 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“2000+ Zumba Fans in Japan dancing to Pokito”, 0.3% ER.
“He flew how far?!”, 0.0% ER.
Lifestyle posts average 0.1%, promotional posts 0.1%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
The instructor or dancers stand centred with a large crowd behind them, so scale reads at a glance in a vertical frame.
Voice
“Upbeat and celebratory, it talks about the Zumba community in the third person and lets the crowd shot carry the energy.”
Recurring marks
- 01crowd-behind-the-instructor framing
- 02branded Zumba tops worn by the group
- 03bold on-screen headline on a clean background
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Dance fitness classes, Zumba is named in 6 of 6 answers.
Zumba leads. Cult.fit is next.
- 01 Zumba YOU 100% #1.3
- 02 Cult.fit 100% #1.7
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: crowd-behind-the-instructor framing, branded Zumba tops worn by the group.
Fix in full reportHook strengthBest post vs. median 22
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “2000+ Zumba Fans in Japan dancing to Pokito”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 23
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 24 words on average.
CTA templatesCadencePosts per week 95
11.4 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.4× the engagement of your weakest.
#1 · 0.3%
The instructor or dancers stand centred with a large crowd behind them, so scale reads at a glance in a vertical frame.
“Upbeat and celebratory, it talks about the Zumba community in the third person and lets the crowd shot carry the energy.”