When buyers ask AI about Ultralight Backpacking Gear, Zpacks is named in 5 of 5 answers.
We put 5 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Zpacks in 5 answers, but ties it to no single idea yet.
Read from the 5 answers that named Zpacks.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Zpacks leads. Gossamer Gear is next.
Top brands named across the same 5 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ZpacksYou 100% #6.2
- 02 Gossamer Gear 80% #3.2
- 03 Wildcraft 80% #3.5
- 04 Hyperlite Mountain Gear 60% #4.7
- 05 Durston 60% #5.0
- 06 Sea to Summit 60% #8.7
Zpacks loses most when buyers are asking which brand to buy.
All 5 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Zpacks onto first
- The questions to win, in the order to win them
- What to publish on Zpacks's own site and Instagram
We read 5 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “Tall hikers know the struggle of finding a tent that actually fits.”.
3 images, 1 reel, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 17 words on average.
1.0 posts a week between 23 Sept and 28 Oct.
Your best post earned 2.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Tall hikers know the struggle of finding a tent that actual…”, 0.2% ER.
“🍁 October Shelter Sale”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and functional product showcases with outdoor context.
Voice
“Professional and concise, focusing on product features and benefits with occasional engaging questions.”
Recurring marks
- 01consistent product showcases
- 02outdoor adventure themes
- 03clear call-to-actions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Ultralight Backpacking Gear, Zpacks is named in 5 of 5 answers.
Zpacks leads. Gossamer Gear is next.
- 01 Zpacks YOU 100% #6.2
- 02 Gossamer Gear 80% #3.2
- 03 Wildcraft 80% #3.5
- 04 Hyperlite Mountain Gear 60% #4.7
- 05 Durston 60% #5.0
- 06 Sea to Summit 60% #8.7
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 5 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 71
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “Tall hikers know the struggle of finding a tent that actually fits.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 51
3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 30
1.0 posts a week between 23 Sept and 28 Oct.
Best posting windowsYour best post earned 2.7× the engagement of your weakest.
#1 · 0.2%
Clean and functional product showcases with outdoor context.
“Professional and concise, focusing on product features and benefits with occasional engaging questions.”