Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: vibrant orange background templates, zoover logo placement.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Van de kleurrijke souks van Marrakech tot ontspannen aan het strand in Agadir.”.
9 images, 1 carousel across 10 posts. reels untested.
10 of 10 captions ask the reader to do anything. 2–5 hashtags per post. 50 words on average.
4.4 posts a week between 14 Aug and 30 Aug.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Van de kleurrijke souks van Marrakech tot ontspannen aan he…”, 0.1% ER.
“Zin om er in de herfst even tussenuit te gaan? (Want to get…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A structured collage or centered white text card overlay placed on a solid vibrant background or scenic travel photo.
Voice
“Friendly, enthusiastic, and highly inviting Dutch brand voice. Uses first-person plural ('we', 'onze blog') to guide the reader, combined with cozy, seasonal imagery and direct questions to spark wanderlust.”
Recurring marks
- 01vibrant orange background templates
- 02zoover logo placement
- 03rounded white text overlay cards
- 04sticker-style icons (hearts, ice cream, speech bubbles)
- 05numerical rating badges (e.g., 8.1, 9.1)
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: vibrant orange background templates, zoover logo placement.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Van de kleurrijke souks van Marrakech tot ontspannen aan het strand in Agadir.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 images, 1 carousel across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 90
10 of 10 captions ask the reader to do anything. 2–5 hashtags per post. 50 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 14 Aug and 30 Aug.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.1%
A structured collage or centered white text card overlay placed on a solid vibrant background or scenic travel photo.
“Friendly, enthusiastic, and highly inviting Dutch brand voice. Uses first-person plural ('we', 'onze blog') to guide the reader, combined with cozy, seasonal imagery and direct questions to spark wanderlust.”