Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold text overlays on video covers, festive/themed team dress codes.
Your best post earns 8.6% engagement; the median post 4.7%. The one that landed opened with “Lights, laughter, and a whole lot of festive cheer ✨”.
8 reels, 2 carousels across 10 posts. images untested.
1 of 10 captions asks the reader to do anything. 0–1 hashtags per post. 45 words on average.
0.7 posts a week between 9 Oct and 21 Jan. Less than one post a week.
Your best post earned 4.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Lights, laughter, and a whole lot of festive cheer ✨”, 8.6% ER.
“At the PRCAI ICCO Global Summit, our co-founder joined an i…”, 2.0% ER.
Behind the scenes posts average 5.2%, educational posts 2.5%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered group lineups and multi-level team portraits framed with clean, balanced negative space or structured grid layouts.
Voice
“Friendly, celebratory, and professional. Often written in the first-person plural ('we', 'our co-founder', 'zoo mates') with playful puns ('zoo-mas') for culture posts, and structured, result-oriented bullet points for professional updates.”
Recurring marks
- 01bold text overlays on video covers
- 02festive/themed team dress codes
- 03co-founder panel appearances
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 4-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold text overlays on video covers, festive/themed team dress codes.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 8.6% engagement; the median post 4.7%. The one that landed opened with “Lights, laughter, and a whole lot of festive cheer ✨”.
Hook formulasFormat rangeReel · Carousel · Image 56
8 reels, 2 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 17
1 of 10 captions asks the reader to do anything. 0–1 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 24
0.7 posts a week between 9 Oct and 21 Jan. Less than one post a week.
Best posting windowsYour best post earned 4.3× the engagement of your weakest.
#1 · 8.6%
Centered group lineups and multi-level team portraits framed with clean, balanced negative space or structured grid layouts.
“Friendly, celebratory, and professional. Often written in the first-person plural ('we', 'our co-founder', 'zoo mates') with playful puns ('zoo-mas') for culture posts, and structured, result-oriented bullet points for professional updates.”