When buyers ask AI about nonprofit fundraising software, Zeffy is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Givebutter is named more often.
AI names Zeffy in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Zeffy.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Zeffy is second. Givebutter is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Givebutter 83% #3.0
- 02 ZeffyYou 50% #2.3
- 03 Donorbox 50% #3.0
- 04 Bloomerang 50% #4.3
- 05 GalaBid 33% #1.0
- 06 Neon One 33% #1.0
Buyers asked. AI answered. Zeffy was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Zeffy loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 16 websites to get Zeffy onto first
- The questions to win, in the order to win them
- What to publish on Zeffy's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: text overlays, professional and clean design.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Here’s how to unlock larger gifts from donors who prefer to give to your nonprofit through a donor-advised fund”.
3 carousels, 1 image, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 61 words on average.
1.7 posts a week between 15 Oct and 4 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Here’s how to unlock larger gifts from donors who prefer to…”, 0.0% ER.
“New feature announcement”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on products or people, often accompanied by text overlays.
Voice
“Empowering and professional, with a focus on community impact and actionable insights for nonprofits.”
Recurring marks
- 01text overlays
- 02professional and clean design
- 03focus on community and product
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about nonprofit fundraising software, Zeffy is named in 3 of 6 answers.
Zeffy is second. Givebutter is named more often.
- 01 Givebutter 83% #3.0
- 02 Zeffy YOU 50% #2.3
- 03 Donorbox 50% #3.0
- 04 Bloomerang 50% #4.3
- 05 GalaBid 33% #1.0
- 06 Neon One 33% #1.0
Buyers asked. AI answered. Zeffy was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: text overlays, professional and clean design.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Here’s how to unlock larger gifts from donors who prefer to give to your nonprofit through a donor-advised fund”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 43
1.7 posts a week between 15 Oct and 4 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
Centered compositions with a focus on products or people, often accompanied by text overlays.
“Empowering and professional, with a focus on community impact and actionable insights for nonprofits.”