Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 9 posts (consistency 0.85). Recurring marks: Co-branded TV show logos (KBC), prominent gold serif typography.
Your best post earns 0.9% engagement; the median post 0.4%. The one that landed opened with “Here’s your chance to WIN an exclusive Zed Black Hamper!”.
5 reels, 3 carousels, 1 image across 9 posts.
4 of 9 captions ask the reader to do anything. 4–10 hashtags per post. 85 words on average.
2.9 posts a week between 10 Aug and 1 Sept.
Your best post earned 3.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 9 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Here’s your chance to WIN an exclusive Zed Black Hamper!”, 0.9% ER.
“5 Things Every Shiv Bhakt Should Know About Shravan”, 0.3% ER.
Promotional posts average 0.6%, educational posts 0.4%: 1.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered or rule-of-thirds framing with a strong emphasis on shallow depth of field, placing detailed ritual elements or products in the sharp foreground while human subjects or backgrounds remain softly blurred.
Voice
“Warm, reverent, and culturally grounded. Uses a mix of English and Hindi (Devanagari) to explain spiritual traditions, often speaking from a collective brand perspective ('At Zed Black, we believe...') to foster deep emotional connections.”
Recurring marks
- 01Co-branded TV show logos (KBC)
- 02prominent gold serif typography
- 03elegant brand logo placement
- 04atmospheric smoke and light effects
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesNine posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 9 posts (consistency 0.85). Recurring marks: Co-branded TV show logos (KBC), prominent gold serif typography.
Fix in full reportHook strengthBest post vs. median 41
Your best post earns 0.9% engagement; the median post 0.4%. The one that landed opened with “Here’s your chance to WIN an exclusive Zed Black Hamper!”.
Hook formulasFormat rangeReel · Carousel · Image 88
5 reels, 3 carousels, 1 image across 9 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 67
4 of 9 captions ask the reader to do anything. 4–10 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 63
2.9 posts a week between 10 Aug and 1 Sept.
Best posting windowsYour best post earned 3.4× the engagement of your weakest.
#1 · 0.9%
Centered or rule-of-thirds framing with a strong emphasis on shallow depth of field, placing detailed ritual elements or products in the sharp foreground while human subjects or backgrounds remain softly blurred.
“Warm, reverent, and culturally grounded. Uses a mix of English and Hindi (Devanagari) to explain spiritual traditions, often speaking from a collective brand perspective ('At Zed Black, we believe...') to foster deep emotional connections.”