When buyers ask AI about immersive technology solutions, Zappar is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. 8thWall is named more often.
AI names Zappar in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Zappar.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Zappar is second. 8thWall is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 8thWall 33% #3.5
- 02 ZapparYou 17% #1.0
- 03 ARway 17% #1.0
- 04 Accenture 17% #1.0
- 05 Aryel 17% #1.0
- 06 Babylon.js 17% #1.0
Buyers asked. AI answered. Zappar was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Zappar loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 29 websites to get Zappar onto first
- The questions to win, in the order to win them
- What to publish on Zappar's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Deploy app-free navigation for your liminal space”.
4 reels, 1 image across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 64 words on average.
0.6 posts a week between 3 Jun and 5 Aug. Less than one post a week.
Your best post earned 4.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Deploy app-free navigation for your liminal space”, 0.3% ER.
“We've just shipped one of the biggest updates to Zapworks S…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“We speak with clarity and purpose, showcasing our commitment to accessibility, inclusivity, and innovation in AR and VR.”
Recurring marks
- 01Highlighting accessibility and inclusivity
- 02Showcasing innovative AR and VR technology
- 03Celebrating milestones and collaborations
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about immersive technology solutions, Zappar is named in 1 of 6 answers.
Zappar is second. 8thWall is named almost twice as often.
- 01 8thWall 33% #3.5
- 02 Zappar YOU 17% #1.0
- 03 ARway 17% #1.0
- 04 Accenture 17% #1.0
- 05 Aryel 17% #1.0
- 06 Babylon.js 17% #1.0
Buyers asked. AI answered. Zappar was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 54
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Deploy app-free navigation for your liminal space”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 60
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 22
0.6 posts a week between 3 Jun and 5 Aug. Less than one post a week.
Best posting windowsYour best post earned 4.3× the engagement of your weakest.
#1 · 0.3%
“We speak with clarity and purpose, showcasing our commitment to accessibility, inclusivity, and innovation in AR and VR.”