Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold product claims, veg/vegetarian messaging.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “text on screen”.
3 reels, 1 image, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–7 hashtags per post. 48 words on average.
1.2 posts a week between 18 Sept and 16 Oct.
Your best post earned 64× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text on screen”, 0.3% ER.
“opening scene with dancers celebrating Navratri”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
text-overlay text + product/person centered in frame; natural lighting
Voice
“brand”
Recurring marks
- 01bold product claims
- 02veg/vegetarian messaging
- 03on-pack text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold product claims, veg/vegetarian messaging.
Fix in full reportHook strengthBest post vs. median 4
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “text on screen”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 44
1 of 5 captions asks the reader to do anything. 0–7 hashtags per post. 48 words on average.
CTA templatesCadencePosts per week 34
1.2 posts a week between 18 Sept and 16 Oct.
Best posting windowsYour best post earned 64× the engagement of your weakest.
#1 · 0.3%
text-overlay text + product/person centered in frame; natural lighting
“brand”