Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: green and gold palette, white subtitles on video.
Your best post earns 359.0% engagement; the median post 3.4%. The one that landed opened with “Milton makes it to Jimmy Kimmel”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 89 words on average.
8.9 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 482× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Milton makes it to Jimmy Kimmel”, 359.0% ER.
“Hello, my name is Benoit Delplanque”, 0.7% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Text-led campaign graphics set against tight, personal talking-head clips
Voice
“Warm and direct, speaking as the campaign to neighbours, then pushing them to vote.”
Recurring marks
- 01green and gold palette
- 02white subtitles on video
- 03green lower-third name cards
- 04campaign wordmark
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 18
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: green and gold palette, white subtitles on video.
Fix in full reportHook strengthBest post vs. median 1
Your best post earns 359.0% engagement; the median post 3.4%. The one that landed opened with “Milton makes it to Jimmy Kimmel”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 62
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 89 words on average.
CTA templatesCadencePosts per week 95
8.9 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 482× the engagement of your weakest.
#1 · 359.0%
Text-led campaign graphics set against tight, personal talking-head clips
“Warm and direct, speaking as the campaign to neighbours, then pushing them to vote.”