When buyers ask AI about tea and wellness products, Yogi is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Celestial Seasonings is named more often.
AI names Yogi in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Yogi.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Yogi is second. Celestial Seasonings is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Celestial Seasonings 50% #3.3
- 02 YogiYou 33% #2.0
- 03 Traditional Medicinals 33% #1.0
- 04 Pukka Herbs 33% #2.5
- 05 Adagio Teas 17% #1.0
- 06 Bigelow 17% #1.0
Buyers asked. AI answered. Yogi was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Yogi loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
recommending others
- Which of the 24 websites to get Yogi onto first
- The questions to win, in the order to win them
- What to publish on Yogi's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.60). Recurring marks: seasonal themes, collaborations with popular characters.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Taste autumn in your tea cup”.
4 carousels, 1 reel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 81 words on average.
0.5 posts a week between 19 Aug and 26 Oct. Less than one post a week.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Taste autumn in your tea cup”, 0.1% ER.
“Step-by-step gardening advice”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced and intentional framing with a focus on products and natural elements
Voice
“Warm, inviting, and reflective, with a focus on nature, mindfulness, and the joy of tea.”
Recurring marks
- 01seasonal themes
- 02collaborations with popular characters
- 03focus on nature and sustainability
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about tea and wellness products, Yogi is named in 2 of 6 answers.
Yogi is second. Celestial Seasonings is named more often.
- 01 Celestial Seasonings 50% #3.3
- 02 Yogi YOU 33% #2.0
- 03 Traditional Medicinals 33% #1.0
- 04 Pukka Herbs 33% #2.5
- 05 Adagio Teas 17% #1.0
- 06 Bigelow 17% #1.0
Buyers asked. AI answered. Yogi was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 60
A 6-colour palette held across 7 posts (consistency 0.60). Recurring marks: seasonal themes, collaborations with popular characters.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Taste autumn in your tea cup”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 81 words on average.
CTA templatesCadencePosts per week 21
0.5 posts a week between 19 Aug and 26 Oct. Less than one post a week.
Best posting windowsYour best post earned 2.0× the engagement of your weakest.
#1 · 0.1%
Balanced and intentional framing with a focus on products and natural elements
“Warm, inviting, and reflective, with a focus on nature, mindfulness, and the joy of tea.”