Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: collaborations/cross-promo, giveaways.
Your best post earns 0.9% engagement; the median post 0.0%. The one that landed opened with “Enter the giveaway”.
3 images, 2 carousels across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 108 words on average.
0.6 posts a week between 3 Jul and 1 Sept. Less than one post a week.
Your best post earned 51× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Enter the giveaway”, 0.9% ER.
“discount in caption”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01collaborations/cross-promo
- 02giveaways
- 03seasonal promotions
- 04eco-friendly products
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: collaborations/cross-promo, giveaways.
Fix in full reportHook strengthBest post vs. median 3
Your best post earns 0.9% engagement; the median post 0.0%. The one that landed opened with “Enter the giveaway”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 carousels across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 93
5 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 108 words on average.
CTA templatesCadencePosts per week 22
0.6 posts a week between 3 Jul and 1 Sept. Less than one post a week.
Best posting windowsYour best post earned 51× the engagement of your weakest.
#1 · 0.9%
“brand”