Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.26 across 7 posts. Recurring marks: text overlays, logo placement.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “text overlay 'Payday Routine'”.
3 carousels, 2 reels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 40 words on average.
4.3 posts a week between 23 Oct and 31 Oct.
Your best post earned 4.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay 'Payday Routine'”, 0.1% ER.
“quote overlay”, 0.0% ER.
Lifestyle posts average 0.1%, promotional posts 0.0%: 2.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
text_overlay_with_brand_logo and foreground subjects
Voice
“brand”
Recurring marks
- 01text overlays
- 02logo placement
- 03brand mentions / stickers
- 04city backdrop / recognizable locations
- 05consistent branding across slides
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 26
Visual consistency 0.26 across 7 posts. Recurring marks: text overlays, logo placement.
Fix in full reportHook strengthBest post vs. median 57
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “text overlay 'Payday Routine'”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 51
3 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 23 Oct and 31 Oct.
Best posting windowsYour best post earned 4.1× the engagement of your weakest.
#1 · 0.1%
text_overlay_with_brand_logo and foreground subjects
“brand”