When buyers ask AI about outdoor gear and equipment, YETI is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to YETI.
Read from the 5 answers that named YETI.
AI links YETI with this more than any other theme, and rarely credits it for overall ranking. The full report shows the exact wording from each answer.
YETI leads. RTIC is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 YETIYou 83% #1.2
- 02 RTIC 67% #2.5
- 03 Coleman 50% #3.0
- 04 Igloo 33% #3.0
- 05 Engel 33% #6.0
- 06 Pelican 33% #7.0
Buyers asked. AI answered. YETI was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
YETI loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 8 websites to get YETI onto first
- The questions to win, in the order to win them
- What to publish on YETI's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “NOW OPEN: Our newest stores in Japan and Korea are here.”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 66 words on average.
11.9 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“NOW OPEN: Our newest stores in Japan and Korea are here.”, 0.3% ER.
“Episode 3: Big Peaks And Little Donkeys”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
balanced focus on subjects and environment
Voice
“We inspire adventurers to push boundaries, embrace the wild, and rely on gear that's built to endure the toughest challenges.”
Recurring marks
- 01#BuiltForTheWild
- 02bold claims
- 03adventurous visuals
- 04family-oriented storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor gear and equipment, YETI is named in 5 of 6 answers.
YETI leads. RTIC is next.
- 01 YETI YOU 83% #1.2
- 02 RTIC 67% #2.5
- 03 Coleman 50% #3.0
- 04 Igloo 33% #3.0
- 05 Engel 33% #6.0
- 06 Pelican 33% #7.0
Buyers asked. AI answered. YETI was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 18
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “NOW OPEN: Our newest stores in Japan and Korea are here.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 60
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 66 words on average.
CTA templatesCadencePosts per week 95
11.9 posts a week between 27 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.3× the engagement of your weakest.
#1 · 0.3%
balanced focus on subjects and environment
“We inspire adventurers to push boundaries, embrace the wild, and rely on gear that's built to endure the toughest challenges.”