Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold high-contrast text overlays, episodic title cards.
Your best post earns 1.0% engagement; the median post 0.1%. The one that landed opened with “Some fantasies come with a plot twist. This one comes with a big one.”.
9 reels, 1 image across 10 posts. carousels untested.
0 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 35 words on average.
0.5 posts a week between 10 Apr and 28 Aug. Less than one post a week.
Your best post earned 446× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Some fantasies come with a plot twist. This one comes with …”, 1.0% ER.
“Every Indian man has THIS problem”, 0.0% ER.
Promotional posts average 0.3%, behind the scenes posts 0.1%: 2.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered, clean framing of subjects and products, often utilizing split-screens or cinematic poster-style layouts to drive narrative focus.
Voice
“Playful, confident, and highly relatable. Uses conversational hooks, episodic titles, and self-aware humor to address everyday menswear struggles.”
Recurring marks
- 01bold high-contrast text overlays
- 02episodic title cards
- 03theatrical movie-poster style thumbnails
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: bold high-contrast text overlays, episodic title cards.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 1.0% engagement; the median post 0.1%. The one that landed opened with “Some fantasies come with a plot twist. This one comes with a big one.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 reels, 1 image across 10 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 21
0.5 posts a week between 10 Apr and 28 Aug. Less than one post a week.
Best posting windowsYour best post earned 446× the engagement of your weakest.
#1 · 1.0%
Centered, clean framing of subjects and products, often utilizing split-screens or cinematic poster-style layouts to drive narrative focus.
“Playful, confident, and highly relatable. Uses conversational hooks, episodic titles, and self-aware humor to address everyday menswear struggles.”