When buyers ask AI about small business accounting software, Xero is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Xero in 5 answers, but ties it to no single idea yet.
Read from the 5 answers that named Xero.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Xero leads. NetSuite is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 XeroYou 83% #2.6
- 02 NetSuite 50% #1.7
- 03 QuickBooks 50% #3.7
- 04 QuickBooks Online 50% #4.0
- 05 Tipalti 33% #1.0
- 06 BILL 33% #2.0
Buyers asked. AI answered. Xero was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Xero loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
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Deciding what to look for1 of 1
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Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Xero onto first
- The questions to win, in the order to win them
- What to publish on Xero's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Three posts, scored on five things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 3 posts (consistency 0.47). Recurring marks: Text overlays, Dramatic and minimalist aesthetics.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Teaching resilience, one trick at a time 🎪”.
2 reels, 1 carousel across 3 posts. images untested.
2 of 3 captions ask the reader to do anything. 0 hashtags per post. 24 words on average.
11.9 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Teaching resilience, one trick at a time 🎪”, 0.1% ER.
“relatable scenario”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions for reels and rule of thirds for carousels
Voice
“We speak with clarity and purpose, blending professionalism with a touch of inspiration to connect with our audience.”
Recurring marks
- 01Text overlays
- 02Dramatic and minimalist aesthetics
- 03Professional production quality
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about small business accounting software, Xero is named in 5 of 6 answers.
Xero leads. NetSuite is next.
- 01 Xero YOU 83% #2.6
- 02 NetSuite 50% #1.7
- 03 QuickBooks 50% #3.7
- 04 QuickBooks Online 50% #4.0
- 05 Tipalti 33% #1.0
- 06 BILL 33% #2.0
Buyers asked. AI answered. Xero was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Three posts, scored on five things.
Visual identityPalette, layout, marks 47
A 6-colour palette held across 3 posts (consistency 0.47). Recurring marks: Text overlays, Dramatic and minimalist aesthetics.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Teaching resilience, one trick at a time 🎪”.
Hook formulasFormat rangeReel · Carousel · Image 66
2 reels, 1 carousel across 3 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
2 of 3 captions ask the reader to do anything. 0 hashtags per post. 24 words on average.
CTA templatesCadencePosts per week 95
11.9 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.8× the engagement of your weakest.
#1 · 0.1%
Centered compositions for reels and rule of thirds for carousels
“We speak with clarity and purpose, blending professionalism with a touch of inspiration to connect with our audience.”