When buyers ask AI about gaming and entertainment, XBOX Game Pass is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to XBOX Game Pass.
Read from the 5 answers that named XBOX Game Pass.
AI links XBOX Game Pass with this more than any other theme, and rarely credits it for ultimate tier features. The full report shows the exact wording from each answer.
XBOX Game Pass leads. PlayStation Plus is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 XBOX Game PassYou 83% #1.2
- 02 PlayStation Plus 50% #2.0
- 03 EA Play 50% #3.7
- 04 Nintendo 33% #1.0
- 05 Microsoft 33% #2.0
- 06 Sony 33% #2.0
Buyers asked. AI answered. XBOX Game Pass was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
XBOX Game Pass loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 4 websites to get XBOX Game Pass onto first
- The questions to win, in the order to win them
- What to publish on XBOX Game Pass's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: animated characters, bold text overlays.
Your best post earns 1.5% engagement; the median post 0.5%. The one that landed opened with “relatable humor”.
2 reels, 2 carousels, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 6 words on average.
1.3 posts a week between 7 Oct and 3 Nov.
Your best post earned 15× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“relatable humor”, 1.5% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on animated characters, fantasy settings, and mixed subjects.
Voice
“Playful and engaging, using casual language and humor to connect with the audience.”
Recurring marks
- 01animated characters
- 02bold text overlays
- 03dramatic lighting
- 04seasonal themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gaming and entertainment, XBOX Game Pass is named in 5 of 6 answers.
XBOX Game Pass leads. PlayStation Plus is next.
- 01 XBOX Game Pass YOU 83% #1.2
- 02 PlayStation Plus 50% #2.0
- 03 EA Play 50% #3.7
- 04 Nintendo 33% #1.0
- 05 Microsoft 33% #2.0
- 06 Sony 33% #2.0
Buyers asked. AI answered. XBOX Game Pass was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: animated characters, bold text overlays.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 1.5% engagement; the median post 0.5%. The one that landed opened with “relatable humor”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 6 words on average.
CTA templatesCadencePosts per week 35
1.3 posts a week between 7 Oct and 3 Nov.
Best posting windowsYour best post earned 15× the engagement of your weakest.
#1 · 1.5%
Centered compositions with a focus on animated characters, fantasy settings, and mixed subjects.
“Playful and engaging, using casual language and humor to connect with the audience.”