Three posts, scored on four things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Another whiteboard will give you another place to put sticky notes. That’s it. That’s the whole offer.”.
2 reels, 1 carousel across 3 posts. images untested.
3 of 3 captions ask the reader to do anything. 3 hashtags per post. 86 words on average.
0.9 posts a week between 29 Sept and 22 Oct. Less than one post a week.
Your best post earned 6.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Another whiteboard will give you another place to put stick…”, 0.2% ER.
“statement about importance of follow-through”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Brand-facing, reader-addressing”
Recurring marks
- 01text overlays on gradient backgrounds
- 02logo presence
- 03green accent shapes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesThree posts, scored on four things.
Hook strengthBest post vs. median 56
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Another whiteboard will give you another place to put sticky notes. That’s it. That’s the whole offer.”.
Hook formulasFormat rangeReel · Carousel · Image 66
2 reels, 1 carousel across 3 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
3 of 3 captions ask the reader to do anything. 3 hashtags per post. 86 words on average.
CTA templatesCadencePosts per week 28
0.9 posts a week between 29 Sept and 22 Oct. Less than one post a week.
Best posting windowsYour best post earned 6.0× the engagement of your weakest.
#1 · 0.2%
“Brand-facing, reader-addressing”