When buyers ask AI about humanitarian aid and development, World Vision Colombia is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. World Food Programme and UNICEF are named more often.
AI names World Vision Colombia in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named World Vision Colombia.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
World Vision Colombia is number 7. World Food Programme is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 World Food Programme 50% #1.0
- 02 UNICEF 50% #1.3
- 03 Save the Children 50% #1.7
- 04 Children Change Colombia 50% #4.0
- 05 Children International 33% #5.0
- 07 World Vision ColombiaYou 17% #2.0
Buyers asked. AI answered. World Vision Colombia was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
World Vision Colombia loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 25 websites to get World Vision Colombia onto first
- The questions to win, in the order to win them
- What to publish on World Vision Colombia's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: use of orange (#FF6600) as a key brand color, consistent text overlays.
Your best post earns 0.9% engagement; the median post 0.1%. The one that landed opened with “Bold claim about the meaning of the brand's orange color”.
2 carousels, 2 reels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 69 words on average.
11.6 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 26× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Bold claim about the meaning of the brand's orange color”, 0.9% ER.
Promotional posts average 0.5%, inspirational posts 0.1%: 7.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on people and text overlays
Voice
“We speak with warmth and conviction, focusing on the well-being of children and their communities, using inclusive and empathetic language.”
Recurring marks
- 01use of orange (#FF6600) as a key brand color
- 02consistent text overlays
- 03focus on child and family welfare
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about humanitarian aid and development, World Vision Colombia is named in 1 of 6 answers.
World Vision Colombia is number 7. World Food Programme is named almost twice as often.
- 01 World Food Programme 50% #1.0
- 02 UNICEF 50% #1.3
- 03 Save the Children 50% #1.7
- 04 Children Change Colombia 50% #4.0
- 05 Children International 33% #5.0
- 07 World Vision Colombia YOU 17% #2.0
Buyers asked. AI answered. World Vision Colombia was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 47
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: use of orange (#FF6600) as a key brand color, consistent text overlays.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.9% engagement; the median post 0.1%. The one that landed opened with “Bold claim about the meaning of the brand's orange color”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 78
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 69 words on average.
CTA templatesCadencePosts per week 95
11.6 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 26× the engagement of your weakest.
#1 · 0.9%
Centered compositions with a focus on people and text overlays
“We speak with warmth and conviction, focusing on the well-being of children and their communities, using inclusive and empathetic language.”