When buyers ask AI about non-profit housing aid, WORLD HOUSING is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Habitat for Humanity and UN‐Habitat are named more often.
The one idea AI attaches to WORLD HOUSING.
Read from the 3 answers that named WORLD HOUSING.
AI links WORLD HOUSING with this more than any other theme, and rarely credits it for transparent funding. The full report shows the exact wording from each answer.
WORLD HOUSING is third. Habitat for Humanity is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Habitat for Humanity 83% #2.0
- 02 UN‐Habitat 67% #2.0
- 03 WORLD HOUSINGYou 50% #2.7
- 04 Global Housing Foundation 33% #3.5
- 05 Affordable Housing Institute 17% #1.0
- 06 CRS 17% #2.0
Buyers asked. AI answered. WORLD HOUSING was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
WORLD HOUSING loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get WORLD HOUSING onto first
- The questions to win, in the order to win them
- What to publish on WORLD HOUSING's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.60). Recurring marks: text overlays, use of statistics.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “✨Ambassador Spotlight✨”.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 128 words on average.
0.9 posts a week between 8 Sept and 17 Oct. Less than one post a week.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“✨Ambassador Spotlight✨”, 0.1% ER.
“Why is housing so important?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered or collage-style compositions with a mix of people, text overlays, and key visual elements like logos, houses, and community scenes.
Voice
“We speak with a professional and compassionate tone, using emotional storytelling and clear calls-to-action to inspire and engage our audience.”
Recurring marks
- 01text overlays
- 02use of statistics
- 03emotional storytelling
- 04real-life stories
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about non-profit housing aid, WORLD HOUSING is named in 3 of 6 answers.
WORLD HOUSING is third. Habitat for Humanity is named more often.
- 01 Habitat for Humanity 83% #2.0
- 02 UN‐Habitat 67% #2.0
- 03 WORLD HOUSING YOU 50% #2.7
- 04 Global Housing Foundation 33% #3.5
- 05 Affordable Housing Institute 17% #1.0
- 06 CRS 17% #2.0
Buyers asked. AI answered. WORLD HOUSING was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 60
A 6-colour palette held across 5 posts (consistency 0.60). Recurring marks: text overlays, use of statistics.
Fix in full reportHook strengthBest post vs. median 56
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “✨Ambassador Spotlight✨”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 65
3 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 128 words on average.
CTA templatesCadencePosts per week 28
0.9 posts a week between 8 Sept and 17 Oct. Less than one post a week.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.1%
Consistently centered or collage-style compositions with a mix of people, text overlays, and key visual elements like logos, houses, and community scenes.
“We speak with a professional and compassionate tone, using emotional storytelling and clear calls-to-action to inspire and engage our audience.”