When buyers ask AI about enterprise HR and finance software, Workday is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. PeopleStrong is named more often.
AI names Workday in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Workday.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Workday is second. PeopleStrong is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 PeopleStrong 67% #4.0
- 02 WorkdayYou 50% #2.0
- 03 Oracle 50% #2.0
- 04 ZingHR 50% #4.3
- 05 Darwinbox 50% #4.7
- 06 HRMantra 33% #1.0
Buyers asked. AI answered. Workday was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Workday loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 17 websites to get Workday onto first
- The questions to win, in the order to win them
- What to publish on Workday's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.26 across 7 posts. Recurring marks: text overlays, link-in-bio CTA.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “our community together”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 53 words on average.
16.2 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“our community together”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand_voice”
Recurring marks
- 01text overlays
- 02link-in-bio CTA
- 03brand typography
- 04on-screen caption overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about enterprise HR and finance software, Workday is named in 3 of 6 answers.
Workday is second. PeopleStrong is named more often.
- 01 PeopleStrong 67% #4.0
- 02 Workday YOU 50% #2.0
- 03 Oracle 50% #2.0
- 04 ZingHR 50% #4.3
- 05 Darwinbox 50% #4.7
- 06 HRMantra 33% #1.0
Buyers asked. AI answered. Workday was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
Visual consistency 0.26 across 7 posts. Recurring marks: text overlays, link-in-bio CTA.
Fix in full reportHook strengthBest post vs. median 65
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “our community together”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 35
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 95
16.2 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.6× the engagement of your weakest.
#1 · 0.1%
“brand_voice”