Prepared for WOLVERINE WORLDWIDE

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

3.7K

Followers

2.7%

Best post ER

1.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: bold product emphasis, collage-style hero visuals.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 2.7% engagement; the median post 1.1%. The one that landed opened with “text overlay”.

Hook formulas

Format range

Reel · Carousel · Image

3 images, 2 carousels across 5 posts. reels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 70 words on average.

CTA templates

Cadence

Posts per week

1.3 posts a week between 2 Oct and 30 Oct.

Best posting windows

Posts that worked

Your best post earned 4.5× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 2.7% ERImage · 16 Oct 2026

The hook

“text overlay”

Why it worked

01clear product-focused collage; celebratory brand tone; emphasizes brand achievement

95 likes4 comments

#2 · 1.9% ER

headline overlay

Clear announcement of award

#3 · 1.1% ER

bold partnership reveal

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“text overlay”, 2.7% ER.

Weakest

“limited-edition”, 0.6% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.36share of frame

#00000075%

#FFFFFF50%

#1B5E2025%

#1C1C1C25%

#2E7D3225%

#3E272325%

Look

flat laycollagediagonal compositionoverlay_text_on_image

natural studio and lifestyle lighting, with high contrast on product static or slow-motion emphasis on product, occasional motion through diagonal layouts

Voice

“authoritative”

Avg caption

70 words

Language

English

craft and provenanceproduct varietybrand achievementscollaboration emphasis

Recurring marks

01bold product emphasis
02collage-style hero visuals
03brand typography overlays

Subjects, by frequency

footwear

athletes

storefront signage

collaboration products

brand recognition visuals

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

46/100

3.7K

Followers

2.7%

Best post ER

1.1%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 36

A 6-colour palette held across 7 posts (consistency 0.36). Recurring marks: bold product emphasis, collage-style hero visuals.

Fix in full report

Hook strengthBest post vs. median 40

Your best post earns 2.7% engagement; the median post 1.1%. The one that landed opened with “text overlay”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 images, 2 carousels across 5 posts. reels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 48

3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 70 words on average.

CTA templates

CadencePosts per week 35

1.3 posts a week between 2 Oct and 30 Oct.

Best posting windows

02Posts that worked

Your best post earned 4.5× the engagement of your weakest.

#1 · 2.7%

The hook

“text overlay”

Image · 16 Oct 2026 · 95 likes

01clear product-focused collage; celebratory brand tone; emphasizes brand achievement

#2 · 1.9% ER

headline overlay

Clear announcement of award

#3 · 1.1% ER

bold partnership reveal

03All 5 posts, by engagement

2 Oct30 Oct

Best · “text overlay”, 2.7% ER.

Weakest · “limited-edition”, 0.6% ER.

04Brand signature

75%

50%

flat laycollagediagonal compositionoverlay_text_on_image

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @wolverineworldwide

5 fixes · competitors · AI answers

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