When buyers ask AI about branding and design consultancy, Wolff Olins is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Wolff Olins in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Wolff Olins.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Wolff Olins leads. Adobe is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Wolff OlinsYou 17% Not named
- 02 Adobe 17% #1.0
- 03 Harvard Business School 17% #1.0
- 04 NitiGlobal 17% #1.0
- 05 Onething Design 17% #1.0
- 06 Pulp Strategy 17% #1.0
Buyers asked. AI answered. Wolff Olins was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Wolff Olins loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
-
Shopping for a specific need1 of 1
recommending others
- Which of the 35 websites to get Wolff Olins onto first
- The questions to win, in the order to win them
- What to publish on Wolff Olins's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.48). Recurring marks: logo-overlay over silhouette, Architect of Change design language.
Your best post earns 1.8% engagement; the median post 1.6%. The one that landed opened with “Get Blue movement”.
3 carousels, 2 reels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 147 words on average.
0.1 posts a week between 26 Jan and 15 Oct. Less than one post a week.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Get Blue movement”, 1.8% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
consistent use of brand colors and logo overlays across frames
Voice
“brand-consistent, professional with a human touch”
Recurring marks
- 01logo-overlay over silhouette
- 02Architect of Change design language
- 03signature yellow / blue palette accents
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about branding and design consultancy, Wolff Olins is named in 1 of 6 answers.
Wolff Olins leads. Adobe is next.
- 01 Wolff Olins YOU 17% Not named
- 02 Adobe 17% #1.0
- 03 Harvard Business School 17% #1.0
- 04 NitiGlobal 17% #1.0
- 05 Onething Design 17% #1.0
- 06 Pulp Strategy 17% #1.0
Buyers asked. AI answered. Wolff Olins was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 48
A 6-colour palette held across 6 posts (consistency 0.48). Recurring marks: logo-overlay over silhouette, Architect of Change design language.
Fix in full reportHook strengthBest post vs. median 88
Your best post earns 1.8% engagement; the median post 1.6%. The one that landed opened with “Get Blue movement”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
3 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 147 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 26 Jan and 15 Oct. Less than one post a week.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 1.8%
consistent use of brand colors and logo overlays across frames
“brand-consistent, professional with a human touch”