When buyers ask AI about video marketing software, Wistia is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Wistia.
Read from the 5 answers that named Wistia.
AI links Wistia with this more than any other theme, and rarely credits it for marketing focus. The full report shows the exact wording from each answer.
Wistia leads. Brightcove is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 WistiaYou 83% #2.2
- 02 Brightcove 83% #3.4
- 03 Vimeo 83% #4.0
- 04 Dacast 67% #5.0
- 05 Gumlet 50% #3.7
- 06 YouTube 50% #4.0
Buyers asked. AI answered. Wistia was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Wistia loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 3 websites to get Wistia onto first
- The questions to win, in the order to win them
- What to publish on Wistia's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.57). Recurring marks: text overlays, centered compositions.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “How to repurpose webinar content”.
4 reels, 1 carousel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–2 hashtags per post. 22 words on average.
3.2 posts a week between 26 Oct and 6 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“How to repurpose webinar content”, 0.1% ER.
“How to use AI effectively”, 0.0% ER.
Educational posts average 0.0%, inspirational posts 0.0%: 1.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on individuals or text overlays.
Voice
“We speak directly to our audience, blending professionalism with a friendly and approachable tone, often using concise and impactful statements.”
Recurring marks
- 01text overlays
- 02centered compositions
- 03bright lighting
- 04professional production
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about video marketing software, Wistia is named in 5 of 6 answers.
Wistia leads. Brightcove is next.
- 01 Wistia YOU 83% #2.2
- 02 Brightcove 83% #3.4
- 03 Vimeo 83% #4.0
- 04 Dacast 67% #5.0
- 05 Gumlet 50% #3.7
- 06 YouTube 50% #4.0
Buyers asked. AI answered. Wistia was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Six posts, scored on five things.
Visual identityPalette, layout, marks 57
A 6-colour palette held across 6 posts (consistency 0.57). Recurring marks: text overlays, centered compositions.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “How to repurpose webinar content”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 24
1 of 5 captions asks the reader to do anything. 0–2 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 69
3.2 posts a week between 26 Oct and 6 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
Centered compositions with a focus on individuals or text overlays.
“We speak directly to our audience, blending professionalism with a friendly and approachable tone, often using concise and impactful statements.”