When buyers ask AI about art supplies and materials, Winsor & Newton is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Winsor & Newton.
Read from the 5 answers that named Winsor & Newton.
AI links Winsor & Newton with this more than any other theme, and rarely credits it for wash behavior. The full report shows the exact wording from each answer.
Winsor & Newton leads. Princeton is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Winsor & NewtonYou 83% #1.0
- 02 Princeton 33% #6.0
- 03 Da Vinci 33% #7.0
- 04 Caliart 17% #1.0
- 05 Golden Artist Colors 17% #1.0
- 06 Transon 17% #1.0
Buyers asked. AI answered. Winsor & Newton was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Winsor & Newton loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 2 websites to get Winsor & Newton onto first
- The questions to win, in the order to win them
- What to publish on Winsor & Newton's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Hanging, measuring, nudging an inch to the left 🖼️”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 97 words on average.
3.2 posts a week between 20 Oct and 31 Oct.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Hanging, measuring, nudging an inch to the left 🖼️”, 0.2% ER.
“Swipe through a spooky season edit of Art Mail”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focus on showcasing artwork and creative processes
Voice
“We celebrate creativity and artistry through the eyes of the artist, inspiring our community to explore and share their unique perspectives.”
Recurring marks
- 01hand-painted watercolour postcards
- 02global art collaborations
- 03seasonal artistic themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about art supplies and materials, Winsor & Newton is named in 5 of 6 answers.
Winsor & Newton leads. Princeton is next.
- 01 Winsor & Newton YOU 83% #1.0
- 02 Princeton 33% #6.0
- 03 Da Vinci 33% #7.0
- 04 Caliart 17% #1.0
- 05 Golden Artist Colors 17% #1.0
- 06 Transon 17% #1.0
Buyers asked. AI answered. Winsor & Newton was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 49
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Hanging, measuring, nudging an inch to the left 🖼️”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 97 words on average.
CTA templatesCadencePosts per week 70
3.2 posts a week between 20 Oct and 31 Oct.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.2%
Focus on showcasing artwork and creative processes
“We celebrate creativity and artistry through the eyes of the artist, inspiring our community to explore and share their unique perspectives.”