Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: handmade in America, patriotic tone.
Your best post earns 0.2% engagement; the median post 0.1%.
4 images, 1 carousel across 5 posts. reels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 12 words on average.
0.4 posts a week between 25 May and 30 Aug. Less than one post a week.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening text overlay”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“confident and aspirational”
Recurring marks
- 01handmade in America
- 02patriotic tone
- 03media validation mentions
- 04brand logo presence
- 05bold typography on gradient/backgrounds
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: handmade in America, patriotic tone.
Fix in full reportHook strengthBest post vs. median 39
Your best post earns 0.2% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 18
0.4 posts a week between 25 May and 30 Aug. Less than one post a week.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.2%
“confident and aspirational”