When buyers ask AI about sporting goods and apparel, Wilson Sporting Goods is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Nike and Adidas are named more often.
AI names Wilson Sporting Goods in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Wilson Sporting Goods.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Wilson Sporting Goods is third. Nike is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 67% #1.0
- 02 Adidas 67% #2.0
- 03 Wilson Sporting GoodsYou 33% #3.0
- 04 New Balance 33% #4.0
- 05 Lululemon 33% #5.5
- 06 NOCSAE 17% #1.0
Buyers asked. AI answered. Wilson Sporting Goods was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Wilson Sporting Goods loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 28 websites to get Wilson Sporting Goods onto first
- The questions to win, in the order to win them
- What to publish on Wilson Sporting Goods's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.2%.
4 carousels, 1 reel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 23 words on average.
2.4 posts a week between 11 Oct and 25 Oct.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“New Wilson America fits are in.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and product-focused with emphasis on textures and craftsmanship
Voice
“Wilson speaks with a confident, aspirational tone, emphasizing heritage, craftsmanship, and the versatility of its products. The captions are concise, often pairing sensory language with product features and benefits.”
Recurring marks
- 01Heritage-inspired product designs
- 02Premium craftsmanship emphasis
- 03Neutral and versatile colorways
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sporting goods and apparel, Wilson Sporting Goods is named in 2 of 6 answers.
Wilson Sporting Goods is third. Nike is named almost twice as often.
- 01 Nike 67% #1.0
- 02 Adidas 67% #2.0
- 03 Wilson Sporting Goods YOU 33% #3.0
- 04 New Balance 33% #4.0
- 05 Lululemon 33% #5.5
- 06 NOCSAE 17% #1.0
Buyers asked. AI answered. Wilson Sporting Goods was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 68
Your best post earns 0.3% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 56
2.4 posts a week between 11 Oct and 25 Oct.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.3%
Clean and product-focused with emphasis on textures and craftsmanship
“Wilson speaks with a confident, aspirational tone, emphasizing heritage, craftsmanship, and the versatility of its products. The captions are concise, often pairing sensory language with product features and benefits.”