When buyers ask AI about online encyclopedia, Wikipedia is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Wikipedia.
Read from the 6 answers that named Wikipedia.
AI links Wikipedia with this more than any other theme, and rarely credits it for uneven quality. The full report shows the exact wording from each answer.
Wikipedia leads. Khan Academy is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 WikipediaYou 100% #2.0
- 02 Khan Academy 33% #1.0
- 03 CIA World Factbook 17% #1.0
- 04 MIT OpenCourseWare 17% #2.0
- 05 Coursera 17% #3.0
- 06 Lonely Planet 17% #3.0
Wikipedia loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Wikipedia onto first
- The questions to win, in the order to win them
- What to publish on Wikipedia's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.09). Recurring marks: bold black headline box with white sans-serif text, yellow bold uppercase captions timed to speech.
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “There is only one thing better than free knowledge”.
4 reels, 1 image across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
11.8 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 16× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“There is only one thing better than free knowledge”, 0.5% ER.
“Have you ever completely forgot what you were doing the sec…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
One striking image or one presenter held at the centre of the frame, with the headline sitting in a bold plate across the middle of the picture.
Voice
“Short and playful, like a friend pointing at something strange: a question or a get-this hook, one line of wit, then the ask.”
Recurring marks
- 01bold black headline box with white sans-serif text
- 02yellow bold uppercase captions timed to speech
- 03a mascot cut-out that signs off the series
- 04a small photo credit line on the edge of the frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online encyclopedia, Wikipedia is named in 6 of 6 answers.
Wikipedia leads. Khan Academy is next.
- 01 Wikipedia YOU 100% #2.0
- 02 Khan Academy 33% #1.0
- 03 CIA World Factbook 17% #1.0
- 04 MIT OpenCourseWare 17% #2.0
- 05 Coursera 17% #3.0
- 06 Lonely Planet 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 9
A 6-colour palette held across 7 posts (consistency 0.09). Recurring marks: bold black headline box with white sans-serif text, yellow bold uppercase captions timed to speech.
Fix in full reportHook strengthBest post vs. median 22
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “There is only one thing better than free knowledge”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 95
11.8 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 16× the engagement of your weakest.
#1 · 0.5%
One striking image or one presenter held at the centre of the frame, with the headline sitting in a bold plate across the middle of the picture.
“Short and playful, like a friend pointing at something strange: a question or a get-this hook, one line of wit, then the ask.”