When buyers ask AI about pet food and care, WHISKAS is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Royal Canin is named more often.
The one idea AI attaches to WHISKAS.
Read from the 4 answers that named WHISKAS.
AI links WHISKAS with this more than any other theme. The full report shows the exact wording from each answer.
WHISKAS is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Royal Canin 83% #5.0
- 02 WHISKASYou 67% #5.5
- 03 Lily’s Kitchen 67% #4.8
- 04 Bella & Duke 67% #5.2
- 05 James Wellbeloved 50% #4.3
- 06 KatKin 33% #1.0
Buyers asked. AI answered. WHISKAS was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
WHISKAS loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 11 websites to get WHISKAS onto first
- The questions to win, in the order to win them
- What to publish on WHISKAS's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “A small crown for a cat who meant everything.”.
4 reels, 1 carousel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 11 words on average.
8.6 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 17× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A small crown for a cat who meant everything.”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“The captions speak directly to the audience, often using a friendly and relatable tone, with playful or emotional elements that resonate with pet owners.”
Recurring marks
- 01emotional tributes
- 02playful captions
- 03seasonal themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about pet food and care, WHISKAS is named in 4 of 6 answers.
WHISKAS is second.
- 01 Royal Canin 83% #5.0
- 02 WHISKAS YOU 67% #5.5
- 03 Lily’s Kitchen 67% #4.8
- 04 Bella & Duke 67% #5.2
- 05 James Wellbeloved 50% #4.3
- 06 KatKin 33% #1.0
Buyers asked. AI answered. WHISKAS was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 12
Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “A small crown for a cat who meant everything.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 17× the engagement of your weakest.
#1 · 0.6%
“The captions speak directly to the audience, often using a friendly and relatable tone, with playful or emotional elements that resonate with pet owners.”