When buyers ask AI about employee scheduling software, When I Work is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to When I Work.
Read from the 6 answers that named When I Work.
AI links When I Work with this more than any other theme, and rarely credits it for mobile app. The full report shows the exact wording from each answer.
When I Work leads. Deputy is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 When I WorkYou 100% #2.2
- 02 Deputy 100% #1.2
- 03 Keka 100% #4.0
- 04 Sling 83% #2.6
- 05 Planday 17% #3.0
- 06 Darwinbox 17% #5.0
When I Work loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get When I Work onto first
- The questions to win, in the order to win them
- What to publish on When I Work's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: bold serif headline on the cover, olive-green logo badge in a corner.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Do you know what your actual labor cost per employee really is?”.
5 of 5 posts are carousels. reels and images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 135 words on average.
1.2 posts a week between 22 Sept and 22 Oct.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Do you know what your actual labor cost per employee really…”, 0.1% ER.
“Gaps in coverage between shifts? Swing shifts were designed…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A flat graphic cover with a bold headline set in a translucent or cream panel over geometric shapes or a dot pattern.
Voice
“Plain-spoken and practical, it talks to the owner directly as someone who runs a shift team and wants fewer surprises.”
Recurring marks
- 01bold serif headline on the cover
- 02olive-green logo badge in a corner
- 03orange and olive colour blocks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about employee scheduling software, When I Work is named in 6 of 6 answers.
When I Work leads. Deputy is next.
- 01 When I Work YOU 100% #2.2
- 02 Deputy 100% #1.2
- 03 Keka 100% #4.0
- 04 Sling 83% #2.6
- 05 Planday 17% #3.0
- 06 Darwinbox 17% #5.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: bold serif headline on the cover, olive-green logo badge in a corner.
Fix in full reportHook strengthBest post vs. median 100
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Do you know what your actual labor cost per employee really is?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 135 words on average.
CTA templatesCadencePosts per week 33
1.2 posts a week between 22 Sept and 22 Oct.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.1%
A flat graphic cover with a bold headline set in a translucent or cream panel over geometric shapes or a dot pattern.
“Plain-spoken and practical, it talks to the owner directly as someone who runs a shift team and wants fewer surprises.”