Prepared for WGSNChecked 10 Nov 2026

N°01 · AI visibility index Market · IndiaAsked · Claude

WGSN

@wgsn · 848.2K followers

When buyers ask AI about trend forecasting, WGSN is named in 6 of 6 answers.

We put 6 real buyer questions to Claude and read every answer. No brand is named more often.

Answers naming WGSN

06 /6

100% visibility across one AI

Claude · 6 / 6

Visibility

100%

Share of AI answers that name WGSN

Average position

#1.2

Where WGSN lands when it is named

Sentiment

Neutral

2 positive · 3 neutral · 1 negative

What AI says about you

The one idea AI attaches to WGSN.

Read from the 6 answers that named WGSN.

When AI does mention WGSN, it most associates you with

Industry standard reference.

AI links WGSN with this more than any other theme, and rarely credits it for trend direction outlook. The full report shows the exact wording from each answer.

Tone of each mention

Positive2

Neutral3

Negative1

Objections AI raised3

Who AI recommends

WGSN leads. Edited is next.

Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.

RankBrandShareAvg. pos

01 WGSNYou 100% #1.2
02 Edited 67% #1.5
03 Heuritech 67% #2.5
04 Mintel 17% #2.0
05 NielsenIQ 17% #3.0

Where the gaps are

WGSN loses most when buyers are asking which brand to buy.

All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.

Asking which brand to buy2 of 2
Comparing brands1 of 1
Shopping for a specific need1 of 1
Asking for someone like them1 of 1
Deciding what to look for1 of 1

How to close them · in the full report

0websites AI read while
recommending others

Which of the 0 websites to get WGSN onto first
The questions to win, in the order to win them
What to publish on WGSN's own site and Instagram

Unlock every gap

Sealed · in the full AI report

We read 6 answers. You have seen 0 of them.

The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.

See every competitor and answer

objections AI raised about WGSN

Sealed

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

848.2K

Followers

0.2%

Best post ER

0.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: colour name and code in a footer band, WGSN and Coloro logo tile.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The final A/W 28/29 Key Colour is Smoky Amethyst”.

Hook formulas

Format range

Reel · Carousel · Image

4 carousels, 1 reel across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 59 words on average.

CTA templates

Cadence

Posts per week

2.7 posts a week between 22 Oct and 4 Nov.

Best posting windows

Posts that worked

Your best post earned 5.3× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.2% ERCarousel · 23 Oct 2026

The hook

“The final A/W 28/29 Key Colour is Smoky Amethyst”

Why it worked

01dark abstract render shows the mood of the shade clearly
02colour code printed on the frame aids reference

2,051 likes14 comments

#2 · 0.1% ER

Welcome Liminal Yellow to the A/W 28/29 Key Colour palette

strong single-scene image that carries the colour mood

#3 · 0.1% ER

What will make beauty worth buying in 2028?

question-led caption that matches the headline

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“The final A/W 28/29 Key Colour is Smoky Amethyst”, 0.2% ER.

Weakest

“Yesterday at The Hoxton in London, WGSN hosted an exclusive…”, 0.0% ER.

Pattern

Educational posts average 0.2%, behind the scenes posts 0.1%: 3.4× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.21share of frame

#A77B5229%

#E8C84A29%

#F2EDE429%

#0B060914%

#1F3F4414%

#2B2B2B14%

Look

Full-bleed colour renders framed by a name band at top and bottom.

centred hero object with name band along the bottomfull-bleed textured close-up with text bands top and bottomeditorial portrait with headline block across the lower third

Soft warm light with golden highlights on the central form. Granular sand and silk-like abstract surfaces. Mostly static carousel frames with few moving shots.

Voice

“Authoritative but evocative, briefing a design team on colours and trends.”

Avg caption

59 words

Language

English

colour forecastingconsumer behaviour shiftsevent insightstrend reports

Recurring marks

01colour name and code in a footer band
02WGSN and Coloro logo tile

Subjects, by frequency

colour hero render with name and code

headline with editorial portrait

candid event group shot

design week panel in a lounge

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

Answered.

AI visibility

Every question we asked the AI platforms, who came up instead of you, and what to publish to change it.

nayavo.

Checked 10 Nov 2026

N°01 · AI visibilityIndia

WGSN · @wgsn · 848.2K

When buyers ask AI about trend forecasting, WGSN is named in 6 of 6 answers.

6/6

answers name WGSN

Claude 6/6

Visibility

100%

Avg. pos

#1.2

Sentiment

Neutral

01What AI says about you

When AI mentions WGSN, it most associates you with

Industry standard reference.

Tone of the 6 mentions

2 positive 3 neutral 1 negative 3 objections

02Who AI recommends

WGSN leads. Edited is next.

01 WGSN YOU 100% #1.2
02 Edited 67% #1.5
03 Heuritech 67% #2.5
04 Mintel 17% #2.0
05 NielsenIQ 17% #3.0

03Where the gaps are

Every kind of question, and how often AI named you.

Asking which brand to buy2 of 2
Comparing brands1 of 1
Shopping for a specific need1 of 1
Asking for someone like them1 of 1
Deciding what to look for1 of 1

0websites AI read while recommending others — which to get onto first, in the full report

Sealed in the full AI report

We read 6 answers. You have seen no.

more brands named instead

Seven posts, scored on five things.

48/100

848.2K

Followers

0.2%

Best post ER

0.1%

Median ER

04Scorecard · tap to open

Visual identityPalette, layout, marks 21

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: colour name and code in a footer band, WGSN and Coloro logo tile.

Fix in full report

Hook strengthBest post vs. median 33

Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The final A/W 28/29 Key Colour is Smoky Amethyst”.

Hook formulas

Format rangeReel · Carousel · Image 56

4 carousels, 1 reel across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 59 words on average.

CTA templates

CadencePosts per week 61

2.7 posts a week between 22 Oct and 4 Nov.

Best posting windows

05Posts that worked

Your best post earned 5.3× the engagement of your weakest.

#1 · 0.2%

The hook

“The final A/W 28/29 Key Colour is Smoky Amethyst”

Carousel · 23 Oct 2026 · 2,051 likes

01dark abstract render shows the mood of the shade clearly

02colour code printed on the frame aids reference

#2 · 0.1% ER

Welcome Liminal Yellow to the A/W 28/29 Key Colour palette

strong single-scene image that carries the colour mood

#3 · 0.1% ER

What will make beauty worth buying in 2028?

question-led caption that matches the headline

06All 5 posts, by engagement

22 Oct4 Nov

Best · “The final A/W 28/29 Key Colour is Smoky Amethyst”, 0.2% ER.

Weakest · “Yesterday at The Hoxton in London, WGSN hosted an exclusive…”, 0.0% ER.

Pattern · Educational posts average 0.2%, behind the scenes posts 0.1%: 3.4× apart.

07Brand signature

29%

Full-bleed colour renders framed by a name band at top and bottom.

centred hero object with name band along the bottomfull-bleed textured close-up with text bands top and bottomeditorial portrait with headline block across the lower third

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Answered.Every AI question and what to publish

Full report for @wgsn

5 fixes · competitors · AI answers

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