When buyers ask AI about financial services, Wells Fargo is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Wells Fargo in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Wells Fargo.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Wells Fargo leads. U.S. Bank is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Wells FargoYou 33% #3.0
- 02 U.S. Bank 33% #2.0
- 03 Axos Bank 17% #1.0
- 04 Quicken 17% #1.0
- 05 Rocket Mortgage 17% #1.0
- 06 Bank of America 17% #2.0
Buyers asked. AI answered. Wells Fargo was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Wells Fargo loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 22 websites to get Wells Fargo onto first
- The questions to win, in the order to win them
- What to publish on Wells Fargo's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.63). Recurring marks: text overlays with clear messaging, vibrant outdoor visuals.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “how-to explanation”.
3 reels, 2 carousels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.
11.7 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“how-to explanation”, 0.1% ER.
“Why not put your best memories on it?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with a focus on key subjects and clean backgrounds
Voice
“We speak directly to our audience with a friendly and professional tone, emphasizing clarity and relatability.”
Recurring marks
- 01text overlays with clear messaging
- 02vibrant outdoor visuals
- 03natural and relatable imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about financial services, Wells Fargo is named in 2 of 6 answers.
Wells Fargo leads. U.S. Bank is next.
- 01 Wells Fargo YOU 33% #3.0
- 02 U.S. Bank 33% #2.0
- 03 Axos Bank 17% #1.0
- 04 Quicken 17% #1.0
- 05 Rocket Mortgage 17% #1.0
- 06 Bank of America 17% #2.0
Buyers asked. AI answered. Wells Fargo was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 63
A 6-colour palette held across 7 posts (consistency 0.63). Recurring marks: text overlays with clear messaging, vibrant outdoor visuals.
Fix in full reportHook strengthBest post vs. median 30
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “how-to explanation”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 95
11.7 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
centered compositions with a focus on key subjects and clean backgrounds
“We speak directly to our audience with a friendly and professional tone, emphasizing clarity and relatability.”