When buyers ask AI about cybersecurity software, Webroot is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Bitdefender and CrowdStrike are named more often.
AI names Webroot in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Webroot.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Webroot is number 7. Bitdefender is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Bitdefender 50% #2.3
- 02 CrowdStrike 50% #3.7
- 03 Malwarebytes 50% #4.0
- 04 Cloudflare 33% #4.0
- 05 Norton 33% #4.5
- 07 WebrootYou 17% #1.0
Buyers asked. AI answered. Webroot was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Webroot loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 27 websites to get Webroot onto first
- The questions to win, in the order to win them
- What to publish on Webroot's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.68). Recurring marks: text overlays, brand logo.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Raise your hand if you’ve ever gotten a call saying your power will be shut off unless you pay right now.”.
2 carousels, 2 reels, 1 image across 5 posts.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 71 words on average.
8.9 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 39× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Raise your hand if you’ve ever gotten a call saying your po…”, 0.1% ER.
“Holiday scams are showing up earlier every year.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on text overlays and brand logo prominently displayed.
Voice
“We speak directly to our audience, using clear, concise language and relatable scenarios to educate and empower them to stay safe online.”
Recurring marks
- 01text overlays
- 02brand logo
- 03minimalist design
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cybersecurity software, Webroot is named in 1 of 6 answers.
Webroot is number 7. Bitdefender is named almost twice as often.
- 01 Bitdefender 50% #2.3
- 02 CrowdStrike 50% #3.7
- 03 Malwarebytes 50% #4.0
- 04 Cloudflare 33% #4.0
- 05 Norton 33% #4.5
- 07 Webroot YOU 17% #1.0
Buyers asked. AI answered. Webroot was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 68
A 6-colour palette held across 7 posts (consistency 0.68). Recurring marks: text overlays, brand logo.
Fix in full reportHook strengthBest post vs. median 5
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Raise your hand if you’ve ever gotten a call saying your power will be shut off unless you pay right now.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 71 words on average.
CTA templatesCadencePosts per week 95
8.9 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 39× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on text overlays and brand logo prominently displayed.
“We speak directly to our audience, using clear, concise language and relatable scenarios to educate and empower them to stay safe online.”