When buyers ask AI about child welfare and family support, Lumos is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Lumos in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Lumos.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Lumos leads. Charity Week is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LumosYou 33% #1.0
- 02 Charity Week 17% #1.0
- 03 ChildFund International 17% #1.0
- 04 Curio Auctions 17% #1.0
- 05 Original Works 17% #1.0
- 06 CharityAuctions.com 17% #2.0
Buyers asked. AI answered. Lumos was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Lumos loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 29 websites to get Lumos onto first
- The questions to win, in the order to win them
- What to publish on Lumos's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.64). Recurring marks: vibrant visuals, text overlays.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “For the first time in over five years, members of our Global Youth Advisory Board came together in London.”.
4 carousels, 1 image across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 4–8 hashtags per post. 93 words on average.
0.9 posts a week between 22 Sept and 29 Oct. Less than one post a week.
Your best post earned 3.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“For the first time in over five years, members of our Globa…”, 0.1% ER.
“In almost 20 years of Lumos working in Moldova, the number …”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bright and vibrant visuals with a focus on centered compositions, often featuring products or groups of people.
Voice
“A confident and inspiring voice that combines a professional tone with a touch of warmth and relatability, often addressing the audience directly.”
Recurring marks
- 01vibrant visuals
- 02text overlays
- 03Harry Potter-themed elements
- 04charity-focused messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about child welfare and family support, Lumos is named in 2 of 6 answers.
Lumos leads. Charity Week is next.
- 01 Lumos YOU 33% #1.0
- 02 Charity Week 17% #1.0
- 03 ChildFund International 17% #1.0
- 04 Curio Auctions 17% #1.0
- 05 Original Works 17% #1.0
- 06 CharityAuctions.com 17% #2.0
Buyers asked. AI answered. Lumos was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 64
A 6-colour palette held across 7 posts (consistency 0.64). Recurring marks: vibrant visuals, text overlays.
Fix in full reportHook strengthBest post vs. median 45
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “For the first time in over five years, members of our Global Youth Advisory Board came together in London.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 4–8 hashtags per post. 93 words on average.
CTA templatesCadencePosts per week 29
0.9 posts a week between 22 Sept and 29 Oct. Less than one post a week.
Best posting windowsYour best post earned 3.8× the engagement of your weakest.
#1 · 0.1%
Bright and vibrant visuals with a focus on centered compositions, often featuring products or groups of people.
“A confident and inspiring voice that combines a professional tone with a touch of warmth and relatability, often addressing the audience directly.”