When buyers ask AI about GPS navigation app, Waze is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Google Maps is named more often.
The one idea AI attaches to Waze.
Read from the 4 answers that named Waze.
AI links Waze with this more than any other theme, and rarely credits it for live traffic and incidents. The full report shows the exact wording from each answer.
Waze is second. Google Maps is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Google Maps 100% #1.2
- 02 WazeYou 67% #1.8
- 03 MapmyIndia 67% #2.5
- 04 Ola Maps 17% #3.0
Buyers asked. AI answered. Waze was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Waze loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Waze onto first
- The questions to win, in the order to win them
- What to publish on Waze's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: bold on-screen text banners and captions over the frame, car interiors as the setting.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “How Map Editors ACTUALLY Update it”.
3 reels, 2 images across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
5.1 posts a week between 2 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“How Map Editors ACTUALLY Update it”, 0.2% ER.
“already late to work so might as well take the scenic route”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight vertical framing of people in a car, with a bold caption band across the frame.
Voice
“Playful and self-aware, like a friend in the passenger seat who knows the drive is a mess and is laughing about it.”
Recurring marks
- 01bold on-screen text banners and captions over the frame
- 02car interiors as the setting
- 03candid creator-style footage
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about GPS navigation app, Waze is named in 4 of 6 answers.
Waze is second. Google Maps is named more often.
- 01 Google Maps 100% #1.2
- 02 Waze YOU 67% #1.8
- 03 MapmyIndia 67% #2.5
- 04 Ola Maps 17% #3.0
Buyers asked. AI answered. Waze was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: bold on-screen text banners and captions over the frame, car interiors as the setting.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “How Map Editors ACTUALLY Update it”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 2 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.3× the engagement of your weakest.
#1 · 0.2%
Tight vertical framing of people in a car, with a bold caption band across the frame.
“Playful and self-aware, like a friend in the passenger seat who knows the drive is a mess and is laughing about it.”