Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.52). Recurring marks: text overlays with bold claims, minimalist design.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “What's the pH of your baby wipes?”.
3 carousels, 1 image, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
2.3 posts a week between 14 Oct and 29 Oct.
Your best post earned 3.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What's the pH of your baby wipes?”, 0.1% ER.
“Things no one warned me about perimenopause”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key elements such as products, text overlays, and relatable scenarios.
Voice
“Gentle, approachable, and relatable, often using a mix of educational and playful tones to connect with parents and caregivers.”
Recurring marks
- 01text overlays with bold claims
- 02minimalist design
- 03natural lighting
- 04relatable family and parenting moments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 52
A 6-colour palette held across 7 posts (consistency 0.52). Recurring marks: text overlays with bold claims, minimalist design.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “What's the pH of your baby wipes?”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 54
2.3 posts a week between 14 Oct and 29 Oct.
Best posting windowsYour best post earned 3.3× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on key elements such as products, text overlays, and relatable scenarios.
“Gentle, approachable, and relatable, often using a mix of educational and playful tones to connect with parents and caregivers.”