When buyers ask AI about news and media, The Washington Post is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names The Washington Post in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named The Washington Post.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
The Washington Post leads. Reuters is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Washington PostYou 33% #1.0
- 02 Reuters 33% #3.5
- 03 NOAA 17% #1.0
- 04 POLITICO 17% #1.0
- 05 Public Insight Network 17% #1.0
- 06 Just Reach Out 17% #2.0
Buyers asked. AI answered. The Washington Post was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The Washington Post loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 27 websites to get The Washington Post onto first
- The questions to win, in the order to win them
- What to publish on The Washington Post's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays for emphasis, bold claims in visuals.
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “‘These data centers are destroying our world’”.
3 reels, 1 image, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 123 words on average.
35.0 posts a week between 6 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“‘These data centers are destroying our world’”, 0.7% ER.
“bold text on protest sign”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered and balanced compositions with a focus on key subjects.
Voice
“Professional and informative, delivering news and insights with clarity and a focus on social and political issues.”
Recurring marks
- 01text overlays for emphasis
- 02bold claims in visuals
- 03focus on social issues
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about news and media, The Washington Post is named in 2 of 6 answers.
The Washington Post leads. Reuters is next.
- 01 The Washington Post YOU 33% #1.0
- 02 Reuters 33% #3.5
- 03 NOAA 17% #1.0
- 04 POLITICO 17% #1.0
- 05 Public Insight Network 17% #1.0
- 06 Just Reach Out 17% #2.0
Buyers asked. AI answered. The Washington Post was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays for emphasis, bold claims in visuals.
Fix in full reportHook strengthBest post vs. median 17
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “‘These data centers are destroying our world’”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 123 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 6 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.8× the engagement of your weakest.
#1 · 0.7%
Centered and balanced compositions with a focus on key subjects.
“Professional and informative, delivering news and insights with clarity and a focus on social and political issues.”