Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Split-screen quote cards, Vibrant orange accents on deep navy backgrounds.
Your best post earns 8.8% engagement; the median post 3.7%. The one that landed opened with “Our Portable Haptic Simulator is ready for you! 🎉”.
6 carousels, 4 images across 10 posts. reels untested.
6 of 10 captions ask the reader to do anything. 0–7 hashtags per post. 85 words on average.
0.0 posts a week between 8 Mar and 20 Jul. Less than one post a week.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Our Portable Haptic Simulator is ready for you! 🎉”, 8.8% ER.
“Despite the separation we are experiencing right now...”, 1.7% ER.
Behind the scenes posts average 4.2%, inspirational posts 2.6%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Often utilizes a clean split-screen layout pairing high-quality employee portraits with bold text quote cards, alongside centered symmetrical vector graphics for holiday greetings.
Voice
“Warm, professional, and purpose-driven. Uses first-person plural ('we', 'our team') to build community, often opening with an engaging hook about company culture or global awareness days, and closing with open-ended questions.”
Recurring marks
- 01Split-screen quote cards
- 02Vibrant orange accents on deep navy backgrounds
- 03VSTEP brand logo placement
- 04Maritime simulator backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 10 posts (consistency 0.80). Recurring marks: Split-screen quote cards, Vibrant orange accents on deep navy backgrounds.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 8.8% engagement; the median post 3.7%. The one that landed opened with “Our Portable Haptic Simulator is ready for you! 🎉”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 carousels, 4 images across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 67
6 of 10 captions ask the reader to do anything. 0–7 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 13
0.0 posts a week between 8 Mar and 20 Jul. Less than one post a week.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 8.8%
Often utilizes a clean split-screen layout pairing high-quality employee portraits with bold text quote cards, alongside centered symmetrical vector graphics for holiday greetings.
“Warm, professional, and purpose-driven. Uses first-person plural ('we', 'our team') to build community, often opening with an engaging hook about company culture or global awareness days, and closing with open-ended questions.”