When buyers ask AI about vacation rental marketplace, Vrbo is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Booking.com and Airbnb are named more often.
AI names Vrbo in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Vrbo.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Vrbo is third. Booking.com is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Booking.com 67% #1.5
- 02 Airbnb 67% #1.8
- 03 VrboYou 50% #2.7
- 04 Tripadvisor 33% #3.5
- 05 Homeyhuts 17% #1.0
- 06 IMPT 17% #3.0
Buyers asked. AI answered. Vrbo was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Vrbo loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Deciding what to look for0 of 1
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 19 websites to get Vrbo onto first
- The questions to win, in the order to win them
- What to publish on Vrbo's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: aspirational travel based on shows/trends, story-driven framing.
Your best post earns 1.1% engagement; the median post 0.0%. The one that landed opened with “POV”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 54 words on average.
2.9 posts a week between 18 Oct and 30 Oct.
Your best post earned 152× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“POV”, 1.1% ER.
“Which one are you booking?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01aspirational travel based on shows/trends
- 02story-driven framing
- 03cozy warm tones in lodges
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about vacation rental marketplace, Vrbo is named in 3 of 6 answers.
Vrbo is third. Booking.com is named more often.
- 01 Booking.com 67% #1.5
- 02 Airbnb 67% #1.8
- 03 Vrbo YOU 50% #2.7
- 04 Tripadvisor 33% #3.5
- 05 Homeyhuts 17% #1.0
- 06 IMPT 17% #3.0
Buyers asked. AI answered. Vrbo was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 43
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: aspirational travel based on shows/trends, story-driven framing.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 1.1% engagement; the median post 0.0%. The one that landed opened with “POV”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 54 words on average.
CTA templatesCadencePosts per week 64
2.9 posts a week between 18 Oct and 30 Oct.
Best posting windowsYour best post earned 152× the engagement of your weakest.
#1 · 1.1%
“brand”