When buyers ask AI about mobile phone and telecom plans, Vivo is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Jio and Airtel are named more often.
AI names Vivo in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Vivo.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Vivo is fifth. Jio is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Jio 100% #1.2
- 02 Airtel 100% #1.8
- 03 Vi 100% Not named
- 04 BSNL 33% #4.0
- 05 VivoYou 17% Not named
Buyers asked. AI answered. Vivo was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Vivo loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 0 websites to get Vivo onto first
- The questions to win, in the order to win them
- What to publish on Vivo's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: Brand purple as the constant accent, Burned-in subtitles on every video.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Gente, vou confessar uma coisa pra vocês.”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 34 words on average.
15.5 posts a week between 3 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Gente, vou confessar uma coisa pra vocês.”, 0.1% ER.
“Toda turma tem uma dessas!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred single subject or centred headline, with subtitles low in frame and a logo or series mark in a corner.
Voice
“A warm Brazilian brand speaking as a friendly we, plain and conversational, that turns tech into everyday savings and good humour, signing off with a purple heart.”
Recurring marks
- 01Brand purple as the constant accent
- 02Burned-in subtitles on every video
- 03Vivo logo mark in frame
- 04Heart emoji sign-off in purple
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mobile phone and telecom plans, Vivo is named in 1 of 6 answers.
Vivo is fifth. Jio is named almost twice as often.
- 01 Jio 100% #1.2
- 02 Airtel 100% #1.8
- 03 Vi 100% Not named
- 04 BSNL 33% #4.0
- 05 Vivo YOU 17% Not named
Buyers asked. AI answered. Vivo was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: Brand purple as the constant accent, Burned-in subtitles on every video.
Fix in full reportHook strengthBest post vs. median 54
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Gente, vou confessar uma coisa pra vocês.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 24
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 34 words on average.
CTA templatesCadencePosts per week 95
15.5 posts a week between 3 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 0.1%
Centred single subject or centred headline, with subtitles low in frame and a logo or series mark in a corner.
“A warm Brazilian brand speaking as a friendly we, plain and conversational, that turns tech into everyday savings and good humour, signing off with a purple heart.”