Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: birth announcements, newborn moments.
Your best post earns 9.9% engagement; the median post 8.0%. The one that landed opened with “the morning labor started”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 25 words on average.
0.9 posts a week between 19 Sept and 30 Oct. Less than one post a week.
Your best post earned 15× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“the morning labor started”, 9.9% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
human-centered lifestyle scenes featuring mother, baby, and family in home and outdoor settings
Voice
“first-person storytelling”
Recurring marks
- 01birth announcements
- 02newborn moments
- 03milestones
- 04home lifestyle setting
- 05family portraits
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: birth announcements, newborn moments.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 9.9% engagement; the median post 8.0%. The one that landed opened with “the morning labor started”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 11
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 27
0.9 posts a week between 19 Sept and 30 Oct. Less than one post a week.
Best posting windowsYour best post earned 15× the engagement of your weakest.
#1 · 9.9%
human-centered lifestyle scenes featuring mother, baby, and family in home and outdoor settings
“first-person storytelling”