Prepared for VILLE DE LA ROCHE-POSAY

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

1.8K

Followers

3.1%

Best post ER

1.3%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: pink color cue, group-centered composition.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 3.1% engagement; the median post 1.3%.

Hook formulas

Format range

Reel · Carousel · Image

4 images, 1 carousel across 5 posts. reels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 86 words on average.

CTA templates

Cadence

Posts per week

1.9 posts a week between 14 Oct and 2 Nov.

Best posting windows

Posts that worked

Your best post earned 14× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 3.1% ERCarousel · 18 Oct 2026

Why it worked

01strong sense of community and inclusivity
02consistent pink color theme that aligns with breast cancer awareness

57 likes

#2 · 1.4% ER

strong sense of community and collaboration

#3 · 1.3% ER

seasonal context (Toussaint) aligns with cultural observances

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Weakest

“call-to-action”, 0.2% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.15share of frame

#F0629267%

#FFB6C167%

#FFFFFF67%

#00000033%

#6C5C7D33%

#C8D6E533%

Look

central group/building as focal points with pink accents

group_photo_centeredtext_overlay_minimalbrand_logo presence

natural to artificial with pink color grading soft, clean, high-contrast pinks static stills with occasional gentle pans in Reels

Voice

“consistent brand voice across posts”

Avg caption

86 words

Language

French

couragesolidaritécommunautéimpact localengagement citoyen

Recurring marks

01pink color cue
02group-centered composition
03brand logo presence
04event-focused text overlays

Subjects, by frequency

community members

city employees

events or landmarks with pink lighting

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

33/100

1.8K

Followers

3.1%

Best post ER

1.3%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 15

A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: pink color cue, group-centered composition.

Fix in full report

Hook strengthBest post vs. median 40

Your best post earns 3.1% engagement; the median post 1.3%.

Hook formulas

Format rangeReel · Carousel · Image 56

4 images, 1 carousel across 5 posts. reels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 10

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 86 words on average.

CTA templates

CadencePosts per week 46

1.9 posts a week between 14 Oct and 2 Nov.

Best posting windows

02Posts that worked

Your best post earned 14× the engagement of your weakest.

#1 · 3.1%

The hook

“Untitled”

Carousel · 18 Oct 2026 · 57 likes

01strong sense of community and inclusivity

02consistent pink color theme that aligns with breast cancer awareness

#2 · 1.4% ER

strong sense of community and collaboration

#3 · 1.3% ER

seasonal context (Toussaint) aligns with cultural observances

03All 5 posts, by engagement

14 Oct2 Nov

Weakest · “call-to-action”, 0.2% ER.

04Brand signature

67%

central group/building as focal points with pink accents

group_photo_centeredtext_overlay_minimalbrand_logo presence

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @ville.larocheposay

5 fixes · competitors · AI answers

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