When buyers ask AI about Halloween costumes and accessories, VICE is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. The Horror Dome is named more often.
AI names VICE in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named VICE.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
VICE is second. The Horror Dome is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Horror Dome 33% #2.0
- 02 VICEYou 17% Not named
- 03 ASOS 17% #1.0
- 04 Balsam Hill 17% #1.0
- 05 Creature Corps 17% #1.0
- 06 MorphCostumes 17% #1.0
Buyers asked. AI answered. VICE was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
VICE loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 27 websites to get VICE onto first
- The questions to win, in the order to win them
- What to publish on VICE's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Tales From the Grid Square”.
3 reels, 2 carousels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 27 words on average.
11.8 posts a week between 29 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Tales From the Grid Square”, 0.1% ER.
“Riz Ahmed talks about his time working with legendary actor…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A concise editorial voice that leads with the unusual, explains why it matters, and points readers to the full story.”
Recurring marks
- 01Niche real-world subjects framed through an unexpected or pop-culture-connected angle
- 02Curiosity-led hooks followed by a direct invitation to watch or listen elsewhere
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Halloween costumes and accessories, VICE is named in 1 of 6 answers.
VICE is second. The Horror Dome is named almost twice as often.
- 01 The Horror Dome 33% #2.0
- 02 VICE YOU 17% Not named
- 03 ASOS 17% #1.0
- 04 Balsam Hill 17% #1.0
- 05 Creature Corps 17% #1.0
- 06 MorphCostumes 17% #1.0
Buyers asked. AI answered. VICE was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 31
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Tales From the Grid Square”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 95
11.8 posts a week between 29 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.1%
“A concise editorial voice that leads with the unusual, explains why it matters, and points readers to the full story.”