Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold red/white text overlays, red directional arrows pointing to product features.
Your best post earns 1.0% engagement; the median post 0.3%. The one that landed opened with “NEW LAUNCH ALERT: The Viaterra Singletrack is a hydration backpack made for riders who like to keep things light, compact and close.”.
6 reels, 4 carousels across 10 posts. images untested.
8 of 10 captions ask the reader to do anything. 4–7 hashtags per post. 75 words on average.
5.4 posts a week between 19 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01High-action, aspirational imagery that immediately appeals to the target audience (adventure riders)
- 02Clear visual hierarchy with the red arrow and bold text overlay highlighting the product
- 03Detailed, benefit-driven caption explaining key features (DASH harness, Fidlock closures, Hydrapak bladder)
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“NEW LAUNCH ALERT: The Viaterra Singletrack is a hydration b…”, 1.0% ER.
“Ride your own way. Ride every day. 🏍️”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Often utilizes split-screen layouts, centered close-ups of gear, or first-person POV angles that place the viewer directly in the rider's seat.
Voice
“Informative, helpful, and adventure-focused. Uses structured paragraphs with clean line breaks, starting with a strong hook (often a question or pain point) and ending with community-driven engagement prompts.”
Recurring marks
- 01bold red/white text overlays
- 02red directional arrows pointing to product features
- 03split-screen layouts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 4-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold red/white text overlays, red directional arrows pointing to product features.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 1.0% engagement; the median post 0.3%. The one that landed opened with “NEW LAUNCH ALERT: The Viaterra Singletrack is a hydration backpack made for riders who like to keep things light, compact and close.”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 reels, 4 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
8 of 10 captions ask the reader to do anything. 4–7 hashtags per post. 75 words on average.
CTA templatesCadencePosts per week 95
5.4 posts a week between 19 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.8× the engagement of your weakest.
#1 · 1.0%Often utilizes split-screen layouts, centered close-ups of gear, or first-person POV angles that place the viewer directly in the rider's seat.
“Informative, helpful, and adventure-focused. Uses structured paragraphs with clean line breaks, starting with a strong hook (often a question or pain point) and ending with community-driven engagement prompts.”