Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.90). Recurring marks: First-person VR visor edges, Flashlight beam illumination.
Your best post earns 1.5% engagement; the median post 0.7%. The one that landed opened with “Strung up like a warning.”.
10 of 10 posts are reels. carousels and images untested.
10 of 10 captions ask the reader to do anything. 5–7 hashtags per post. 28 words on average.
1.4 posts a week between 1 Jul and 20 Aug.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Strung up like a warning.”, 1.5% ER.
“Shuffle. Deal. By the time you notice the ace is gone, so a…”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Strictly centered first-person POV framing that places the viewer directly behind the virtual hands or weapon of the protagonist.
Voice
“Ominous, in-universe lore fragments written in a dramatic second-person perspective. The tone is mysterious and atmospheric, immediately transitioning into a direct call-to-action with a shortened URL and a clean block of platform-specific hashtags.”
Recurring marks
- 01First-person VR visor edges
- 02Flashlight beam illumination
- 03Tactile hand interactions with game environments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 90
A 5-colour palette held across 10 posts (consistency 0.90). Recurring marks: First-person VR visor edges, Flashlight beam illumination.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 1.5% engagement; the median post 0.7%. The one that landed opened with “Strung up like a warning.”.
Hook formulasFormat rangeReel · Carousel · Image 20
10 of 10 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
10 of 10 captions ask the reader to do anything. 5–7 hashtags per post. 28 words on average.
CTA templatesCadencePosts per week 37
1.4 posts a week between 1 Jul and 20 Aug.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 1.5%
Strictly centered first-person POV framing that places the viewer directly behind the virtual hands or weapon of the protagonist.
“Ominous, in-universe lore fragments written in a dramatic second-person perspective. The tone is mysterious and atmospheric, immediately transitioning into a direct call-to-action with a shortened URL and a clean block of platform-specific hashtags.”