Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: Swedish manufacturing, sustainable linen.
Your best post earns 0.7% engagement; the median post 0.6%. The one that landed opened with “on-screen close-ups”.
2 reels, 2 images, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 4–5 hashtags per post. 85 words on average.
2.5 posts a week between 20 Oct and 3 Nov.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“on-screen close-ups”, 0.7% ER.
“colorful yarn scraps”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
mixed visual formats: reels with instructional frames, lifestyle product showcases, and text overlays
Voice
“friendly, confident brand voice”
Recurring marks
- 01Swedish manufacturing
- 02sustainable linen
- 03timeless design
- 04craftsmanship
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: Swedish manufacturing, sustainable linen.
Fix in full reportHook strengthBest post vs. median 85
Your best post earns 0.7% engagement; the median post 0.6%. The one that landed opened with “on-screen close-ups”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 51
1 of 5 captions asks the reader to do anything. 4–5 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 20 Oct and 3 Nov.
Best posting windowsYour best post earned 2.0× the engagement of your weakest.
#1 · 0.7%
mixed visual formats: reels with instructional frames, lifestyle product showcases, and text overlays
“friendly, confident brand voice”