When buyers ask AI about Career Information and Employer Branding, Vault is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. CareerOneStop and O*NET are named more often.
AI names Vault in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Vault.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Vault is sixth. CareerOneStop is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CareerOneStop 67% #1.8
- 02 O*NET 50% #1.7
- 03 Indeed 50% #5.7
- 04 Glassdoor 33% #3.5
- 05 The Muse 33% #6.0
- 06 VaultYou 17% #4.0
Buyers asked. AI answered. Vault was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Vault loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 25 websites to get Vault onto first
- The questions to win, in the order to win them
- What to publish on Vault's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold typography, central branded logo/badge.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “announcement of rankings”.
2 reels, 2 images, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0–7 hashtags per post. 85 words on average.
0.2 posts a week between 5 May and 21 Oct. Less than one post a week.
Your best post earned 5.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“announcement of rankings”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent, confident, informative”
Recurring marks
- 01bold typography
- 02central branded logo/badge
- 03gradient backgrounds
- 04two-panel or collage layouts
- 05text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Career Information and Employer Branding, Vault is named in 1 of 6 answers.
Vault is sixth. CareerOneStop is named almost twice as often.
- 01 CareerOneStop 67% #1.8
- 02 O*NET 50% #1.7
- 03 Indeed 50% #5.7
- 04 Glassdoor 33% #3.5
- 05 The Muse 33% #6.0
- 06 Vault YOU 17% #4.0
Buyers asked. AI answered. Vault was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold typography, central branded logo/badge.
Fix in full reportHook strengthBest post vs. median 82
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “announcement of rankings”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 69
3 of 5 captions ask the reader to do anything. 0–7 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 16
0.2 posts a week between 5 May and 21 Oct. Less than one post a week.
Best posting windowsYour best post earned 5.5× the engagement of your weakest.
#1 · 0.2%
“consistent, confident, informative”