When buyers ask AI about Outdoor sports and cycling gear, VAUDE is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Rab is named more often.
AI names VAUDE in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named VAUDE.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
VAUDE is second. Rab is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Rab 67% #3.8
- 02 VAUDEYou 33% #3.0
- 03 Arc’teryx 33% #3.0
- 04 Patagonia 33% #4.0
- 05 Endura 17% #1.0
- 06 Ortlieb 17% #1.0
Buyers asked. AI answered. VAUDE was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
VAUDE loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 23 websites to get VAUDE onto first
- The questions to win, in the order to win them
- What to publish on VAUDE's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Tausende Kilometer auf Schienen, veränderte Pläne und die raue Realität des Klimawandels im Norden.”.
3 reels, 2 images across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 57 words on average.
5.9 posts a week between 25 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 214× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Tausende Kilometer auf Schienen, veränderte Pläne und die r…”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with emphasis on outdoor environments and gear functionality
Voice
“We inspire our audience with a mix of playful and motivational tones, emphasizing outdoor adventure, collaboration, and the reliability of our products.”
Recurring marks
- 01Focus on outdoor gear
- 02Seasonal themes
- 03Adventure narratives
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Outdoor sports and cycling gear, VAUDE is named in 2 of 6 answers.
VAUDE is second. Rab is named almost twice as often.
- 01 Rab 67% #3.8
- 02 VAUDE YOU 33% #3.0
- 03 Arc’teryx 33% #3.0
- 04 Patagonia 33% #4.0
- 05 Endura 17% #1.0
- 06 Ortlieb 17% #1.0
Buyers asked. AI answered. VAUDE was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 45
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Tausende Kilometer auf Schienen, veränderte Pläne und die raue Realität des Klimawandels im Norden.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
2 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 57 words on average.
CTA templatesCadencePosts per week 95
5.9 posts a week between 25 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 214× the engagement of your weakest.
#1 · 0.2%
Balanced framing with emphasis on outdoor environments and gear functionality
“We inspire our audience with a mix of playful and motivational tones, emphasizing outdoor adventure, collaboration, and the reliability of our products.”