When buyers ask AI about cybersecurity software, Varonis is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Varonis in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Varonis.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Varonis leads. CrowdStrike is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 VaronisYou 50% #4.0
- 02 CrowdStrike 50% #2.3
- 03 Microsoft 50% #3.3
- 04 Palo Alto Networks 33% #2.0
- 05 Microsoft Purview 33% #4.5
- 06 Cyera 33% #5.0
Buyers asked. AI answered. Varonis was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Varonis loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 19 websites to get Varonis onto first
- The questions to win, in the order to win them
- What to publish on Varonis's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: use of thematic props, team-focused visuals.
Your best post earns 3.6% engagement; the median post 1.5%. The one that landed opened with “fun group photo”.
3 images, 2 carousels across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0–6 hashtags per post. 21 words on average.
1.0 posts a week between 24 Sept and 30 Oct. Less than one post a week.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“fun group photo”, 3.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on people and group activities, often incorporating props or thematic elements.
Voice
“We speak with a friendly and inclusive tone, celebrating our team and community while highlighting our company culture and achievements.”
Recurring marks
- 01use of thematic props
- 02team-focused visuals
- 03color-coordinated themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cybersecurity software, Varonis is named in 3 of 6 answers.
Varonis leads. CrowdStrike is next.
- 01 Varonis YOU 50% #4.0
- 02 CrowdStrike 50% #2.3
- 03 Microsoft 50% #3.3
- 04 Palo Alto Networks 33% #2.0
- 05 Microsoft Purview 33% #4.5
- 06 Cyera 33% #5.0
Buyers asked. AI answered. Varonis was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: use of thematic props, team-focused visuals.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 3.6% engagement; the median post 1.5%. The one that landed opened with “fun group photo”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 carousels across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
1 of 5 captions asks the reader to do anything. 0–6 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 29
1.0 posts a week between 24 Sept and 30 Oct. Less than one post a week.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 3.6%
Centered compositions with a focus on people and group activities, often incorporating props or thematic elements.
“We speak with a friendly and inclusive tone, celebrating our team and community while highlighting our company culture and achievements.”